How do you know your marketing is working?

Periodically, you need to address the question of how to know your marketing is working. Here are some good tests to see if you are getting it right… Do a Networking Test – When you go to a networking opportunity, it is customary to meet new people and ask them about their business. You need to do…

Do social media smarter

At the SBDC we are always talking to clients about how to better market their product or service.  Many folks don’t realize the Small Business Development Centers actually help businesses grow. We do more than just work through business planning with start-ups.  Social media can be an effective way to reach customers  and we hear…

Small Business Marketing Simplified

There is a lot of “noise” in the market these days. Getting your product or service to stand out from the competition can be difficult. Entrepreneurs know the value of product placement and getting in front of the right customer. Many small businesses make the mistake of just putting information into circulation and then sitting…