Are you sure you want to patent that idea?

As a business coach, we get asked pretty regularly about protecting ideas and what processes and costs are associated with doing so. While patenting can be a complex process, there are a few issues one should consider before moving in that direction: Is there a market? – Inventors get so wrapped up in their invention…

Do social media smarter

At the SBDC we are always talking to clients about how to better market their product or service.  Many folks don’t realize the Small Business Development Centers actually help businesses grow. We do more than just work through business planning with start-ups.  Social media can be an effective way to reach customers  and we hear…

Social Media Matters – but how much?

Social media seems to be taking over our lives. We spend countless hours each month reading it, creating it, sharing it, configuring it and, for small business owners, trying to capitalize on it! So, here are a few quick tips on how to use social media as a small business owner… Use the expertise you…